| When George Chaffey stood at what later would become
the top of Euclid Avenue, he envisioned a "very fine place."
His Ontario would be a land of orange groves and
vineyards, geometrically divided by straight, wide avenues and dotted with
majestic homes.
The city's character has changed with the times since
that day in 1882, and its economy has shifted from agrarian to heavy industrial
to a mix of distribution, retail and light manufacturing.
Through more than a century, Ontario has seen
prosperous times and hard times. As the new millennium looms, she is poised to
become San Bernardino County's largest and richest city.
The city has been on the brink of greatness before,
only to be turned back by a faltering economy. City leaders say they are ready,
should hard times again descend, but others question whether Ontario truly is
prepared.
The region's recent prosperity and the city's economic
growth are causing local leaders to reflect on Ontario's future, a process that
is appropriate in its timing, said Michael Rounds, who is writing a book on
Ontario's history.
"The whole millennium thing is causing that sort
of thing everywhere," Rounds said. "It's something that Ontario has
engaged in every decade or two. They go into a period where they do a lot of
speculating about where Ontario is headed."
The future appears bright.
"Nobody's going to tell me that that city won't
double in size in the next half century," predicted Alan Heslop, director
of the Rose Institute for State and Local Government at Claremont McKenna
College. "It may even triple."
Heslop said he envisions a period of intense growth
soon.
"Ontario is poised on the brink of what could be a
great leap forward or what could be a great pratfall," he said.
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Guasti winery workers, 1910 |
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"The odds favor the positive."
When he first built his irrigation system and divided
his colony into 10-acre lots, Chaffey took steps to ensure his colony attracted
only the finest settlers.
He had four goals: Create a system to distribute water
equitably to all residents; build a main thoroughfare from one end of the colony
to the other; provide a college for the agricultural education of the colonists;
and prohibit the sale of intoxicating liquor.
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The centerpiece of his colony was Euclid Avenue, which he
designed to be 200 feet wide with 65-foot traffic lanes on each side. Chaffey
College, now a community college in Rancho Cucamonga, is the school he began
building in 1883.
| His irrigation system drew water from San Antonio
Canyon and carried it to each parcel of colony land; it was a technological
marvel in a time when Americans were just embracing scientific progress.
For all his vision, Chaffey never saw Ontario as a
community of commerce. That idea was first proposed by Charles Frankish, whose
Ontario Land and Improvement Co. bought the colony from Chaffey and his
brother.
After the Chaffeys sold Ontario in 1886, Hotpoint
opened its factory just south of downtown. The factory began producing flatirons
in 1906.
By this time, the land boom of the late 1880s that had
brought people to California seeking a new start had ended. |

Regina vineyard pickers, 1941 |

Guasti grape harvest , 1910 |
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The end of the land boom combined with the nation's worst
economic depression to date in the 1890s were not enough to bury the young
Ontario, historian Rounds said.
"Ontario weathered it pretty well; they had a
down-tick at that point," Rounds said.
As demand from factory workers increased, more services
emerged downtown, and a commercial district began to develop along Euclid
Avenue.
During the Frankish era, the city's cultural base began
to grow, Rounds said. A Carnegie library was constructed, theater companies
began performing at the lodge halls and union halls. There were concerts.
"They even had an abortive attempt at an Ontario
Philharmonic in 1897," Rounds said.
There was a fair amount of trade with other nearby
cities along the railroad. Pomona, San Bernardino and Riverside were the
"big cities" within a short distance.
"There was a lot of going back and forth for
cultural events. Even then, there was a pretty fair amount of going into Los
Angeles," he said.
Even in those early days, Ontario residents commuted by
train into Los Angeles, Rounds said.
Ontario's prosperity grew slowly and steadily until the
Great Depression.
"I don't think Ontario was struck as hard by the
Great Depression as were other places. It was still primarily
agricultural," Rounds said. "It was not really good times, but it was
not desperate times."
Although prices of agricultural products were down, the
region held its own.
World War II perked up the economy. The boys went off
to fight, and women took their places in the factories. Once peace returned,
women left their industrial jobs and men came home to find they had somewhere to
work.
During this period, a great flood of people came to
California in search of new opportunities.
The city's leaders after World War II "were really
prescient," Rounds said.
"They could see that a major corner had been
turned, and the future of Ontario was not in citrus groves anymore."
Ontario latched on to this growth and, by the 1980s,
most of the land available for housing was covered with suburbia.
Then came the bump in the road of the early 1990s as
the real estate market lost its vitality. Since, Ontario has regained its
momentum and appears to be taking advantage of its location and fortuitous
timing.
The state's population is moving from coastal to inland
areas as real-estate markets such as Los Angeles and Orange County become
saturated, said Heslop, who studies local economics and government for the Rose
Institute.
"The population has been urban and suburban, but
now it's moving out into much-less populated areas," Heslop said. "The
most dramatic example of this is the Inland Empire."
Ontario has a chance to join a new breed of cities on
the edges of major metropolitan centers, known alternately as
"exurbias," "edge cities," and "technoburbs."
The economies of these post-suburban cities are
manufacturing and high-end residential development.
They generally lack an identifiable center or hub of
activity, leading researchers to refer to them as "centerless
cities."
"Ontario is such a city. It's been a commuter
suburb. It's now attracting new kinds of business," Heslop said.
Because of its heritage, though, Ontario retains its
traditional city layout, especially with Euclid Avenue as a centerpiece.
City leaders have for years been talking about
revitalizing downtown Ontario.
A proposal to build a courthouse and a new police
station there fits Councilman Gary Ovitt's vision for downtown, not as the
definitive heart of the city, but as a region within the city serving a specific
purpose.
"What I see happening downtown, I think it's a
civic center area. It's the center for government and law," Ovitt said.
"I don't think it's so much retail we're looking for down there. I don't
think it's ever going to be a retail area to compete with the Mills or the
Montclair Plaza."
Retail businesses downtown will augment the
professional businesses in the area, he said.
"We've got a nice area down there," Ovitt
said. "What we want to do is revitalize it a little bit so our history and
our future are together."
Ontario's future is forming on three fronts, he said.
Home prices, lower than those in Los Angeles and Orange counties, attract
people; corporations and government are expanding the region's infrastructure;
and demographic changes are creating opportunities for a new market.
The region's Latino population is forming new
middle-class communities, and Asians, especially people of Chinese descent, are
bringing capital to the region and starting businesses.

Aerial photo of Ontario, 1949 |
They are creating what Heslop calls the
air-conditioned, white-collar, high-tech society of the future.
Housing is once again on the rise, leading Heslop to
the conclusion that business is not far behind.
"Ontario is the gateway to the Inland Empire. It
is, in a sense, the harbinger of what's to come. It is the hub of a lot of
development," he said. "You have to hand it to the city fathers
because they brought it to the point of genuine takeoff." |
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